printing Archives

April 2 2023

Why Printed Marketing Collateral is Important?

admin Badge, Banner, Bill Book, Booklet, Brochure, Business Card, Calendar, Envelope, Flyer, Letterhead, Money Packet, Poster, Printing Services, Sticker banner, booklet, brochure, business card, flyer, marketing collateral, poster, printing, sticker

Printed marketing collateral is an essential component of any successful marketing strategy. While digital marketing has become increasingly popular, print materials offer a range of benefits that should not be overlooked.

Firstly, printed materials have a physical quality that digital marketing can’t replicate. They provide customers with something tangible to hold onto, which can help build brand recognition and trust. When customers see your brand’s logo and information on a physical item like a business card, brochure, or flyer, it can make your business feel more real and trustworthy to them.

Printed materials can also be highly customizable, allowing you to tailor your messaging to specific audiences. You can use different colors, fonts, and designs to appeal to different customer demographics and niches. Printed materials can also be a targeted approach to marketing. Rather than trying to reach a wide audience through digital channels, you can distribute print materials directly to potential customers in your local area or at relevant events.

Finally, printed materials can have a longer lifespan than digital marketing efforts. A well-designed brochure or booklet can be kept by a customer for weeks or months, serving as a constant reminder of your business and the services you offer.

In conclusion, printed marketing collateral is a valuable tool for building brand recognition, establishing trust with customers, and creating a more personal connection with them. By leveraging the unique benefits of printed materials, you can reach your target audience more effectively and create a lasting impact on potential customers.

March 21 2020

Top 6 Business Card Finishing

admin Business Card, Printing Services business card, graphic design, printing

1. Die Cut

All font, design, content, and creative considerations in a business card boil down to one thing—How memorable are they? In every industry, business cards are handed out and received so often that you need to stand out. Thus, having a traditional rectangular business card may not be enough for you.

Unique shapes are the easiest way for your business card to get noticed. In short, die-cut shapes have their own unique personalities that you can use to reflect your brand and product.

2. Hot stamping

Hot stamping is a printing method in which pre-dried ink or foils are transferred to a surface at high temperatures. It gives metallic shine visual sensation. As a result, it is usually used for gold or silver color which simple solid color could not give shinny effect.

If you are looking for classic and elegant business card, then hot stamping will never go wrong!

3. Spot UV

Spot UV involves a clear, shiny coating applied to specific areas of artwork to create an eye-catching contrast, making it a luxury choice for business cards.

It is a simple way to highlight certain, even very detailed, areas of the business card. For example, this could be your name or the logo to create an extraordinary effect on your cards.

4. Rounded Corner

Business card with rounded corner is considered to be trendy and will make your card stand out. Though they can be minimalistic and simple, but they will still look stylish. Moreover, they also have an advantage of not getting bent tatty corners easily.

Often simply changing a business card from square cut to rounded corners can give you a completely different look and feel. This is because it adds a more professional touch to the business card.

5. Embossed & Debossed

Take your business card to the next level with custom embossing! The raised impression of embossing adds class and finesse to your design. Not only is it a truly eye-catching effect, but will make an impact through the raised texture of the business card itself.

Embossing makes elements of your business card literally stand out, raising areas of one side of the card as specified in your design. The opposite effect, having an impression on one side of the card is called Debossing.

6. Folded

Folded business card is the best option if you have many contents. It gives you twice the space of normal business card, enabling you to include more information, or even a photo such as product specs, customer testimonial, promotion or a loyalty card without cramming in information.

To sum up, you can designate a section of your card for details that would ordinarily be left out of a business card that can turn a simple card into a mini-brochure.

March 16 2020

Why Don’t Printed Colors Match What You See on a Screen?

admin Banner, Booklet, Brochure, Business Card, Flyer, Money Packet, Printing Services, Sticker graphic design, printing

Why printed colors is not matching what you see on either phone or computer screen? The picture looks great on the screen but does not print the same colors as the screen?

You will never get a perfect match because the image on the screen and the image printed out are two different things. Your screen emitted light while printer simply can’t print light. It uses dyes and pigments to replicate the colors.

RGB Versus CMYK

Your screen is composed of pixels and each pixel can display over 16 million colors. These colors are RGB which is composed of all of the colors in light.

However, printer can only reproduce around a few thousand colors thanks to the principle of absorption and reflection. The pigments and dyes absorb the light colors that aren’t used and reflect back to you the CMYK combination that closely approximates the actual color.

In all cases, the printed result is always a bit darker than the screen image. For example, if you choose a red in the RGB color and move it to CMYK color, the red will darken. Thus, RGB colors output as CMYK colors are pulled to their nearest CMYK equivalent which is always darker. So why do printed colors not match your screen? Simply because we can’t print light.

Recommendations

1. Select a brighter color in design to avoid the printed result appear to be black color.
2. Select a greater varies in colors when using gradient in design.
3. Consult a graphic designer before you make any printing decision.