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April 2 2023

Why Printed Marketing Collateral is Important?

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Printed marketing collateral is an essential component of any successful marketing strategy. While digital marketing has become increasingly popular, print materials offer a range of benefits that should not be overlooked.

Firstly, printed materials have a physical quality that digital marketing can’t replicate. They provide customers with something tangible to hold onto, which can help build brand recognition and trust. When customers see your brand’s logo and information on a physical item like a business card, brochure, or flyer, it can make your business feel more real and trustworthy to them.

Printed materials can also be highly customizable, allowing you to tailor your messaging to specific audiences. You can use different colors, fonts, and designs to appeal to different customer demographics and niches. Printed materials can also be a targeted approach to marketing. Rather than trying to reach a wide audience through digital channels, you can distribute print materials directly to potential customers in your local area or at relevant events.

Finally, printed materials can have a longer lifespan than digital marketing efforts. A well-designed brochure or booklet can be kept by a customer for weeks or months, serving as a constant reminder of your business and the services you offer.

In conclusion, printed marketing collateral is a valuable tool for building brand recognition, establishing trust with customers, and creating a more personal connection with them. By leveraging the unique benefits of printed materials, you can reach your target audience more effectively and create a lasting impact on potential customers.

March 16 2020

Why Don’t Printed Colors Match What You See on a Screen?

admin Banner, Booklet, Brochure, Business Card, Flyer, Money Packet, Printing Services, Sticker graphic design, printing

Why printed colors is not matching what you see on either phone or computer screen? The picture looks great on the screen but does not print the same colors as the screen?

You will never get a perfect match because the image on the screen and the image printed out are two different things. Your screen emitted light while printer simply can’t print light. It uses dyes and pigments to replicate the colors.

RGB Versus CMYK

Your screen is composed of pixels and each pixel can display over 16 million colors. These colors are RGB which is composed of all of the colors in light.

However, printer can only reproduce around a few thousand colors thanks to the principle of absorption and reflection. The pigments and dyes absorb the light colors that aren’t used and reflect back to you the CMYK combination that closely approximates the actual color.

In all cases, the printed result is always a bit darker than the screen image. For example, if you choose a red in the RGB color and move it to CMYK color, the red will darken. Thus, RGB colors output as CMYK colors are pulled to their nearest CMYK equivalent which is always darker. So why do printed colors not match your screen? Simply because we can’t print light.

Recommendations

1. Select a brighter color in design to avoid the printed result appear to be black color.
2. Select a greater varies in colors when using gradient in design.
3. Consult a graphic designer before you make any printing decision.